Adware (advertising-supported software) is automated, unwanted software, designed to bombard users with ads, banners, and or pop-ups. Although it's not as malicious as a virus, adware can be annoying, disruptive, and ultimately cause long-term destruction to your device.
Adware often uses similar tactics to that of malicious software - they employ tricky methods to bypass AVs, in order to reach the user.
Some adware might try to lead the user to download a malicious program from pushy sites or ads.
Adware can also slow down your internet connection, due to the excessive downloading of ads.

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