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Cybercrime is on the rise; it is becoming increasingly ubiquitous and menacing. From private individuals, to small and medium sized-businesses, to large enterprises and government organizations, and all around the globe, cybercrime is not just the purview of a select few, it is everyone’s problem. This means that individuals and businesses alike need to be ever vigilant in the protection of their data. One of the best ways to do this is to install a powerful antivirus. But how do you know which is the right antivirus for you? How do you know which one will best suit your needs? The answer is neither as simple nor as complicated as you might think, but just by asking ‘which antivirus should I buy?’ you’ve already taken the first step towards becoming cyber secure. To help you take the second step in becoming cyber secure and actually choose your antivirus, below we list and describe the most important features to look for in antivirus software.

For starters, the best antivirus software have high detection rates, use detection technologies that can find both known and emerging malware, minimally impact your system’s resources, update automatically, and have an intuitive user interface.

In addition, there are also other less obvious features that you should look for in antivirus software. For example, your antivirus software should not have a high rate of false positives. In order to detect new and emerging threats, antivirus software rely on other detection technologies besides a signature database of known viruses. Often, these other detection technologies return a high rate of false positives so that files that are not actually infected are flagged as infected. When shopping for an antivirus solution, look for solutions with false-positive rates of zero or close to zero.

Another important feature to look for is safe browsing technology, which keeps you from navigating to malicious URLs. And if you think you already browse safely, just remember the statistic from helpnetsecurity.com that 1 in 50 URLs are malicious. Protection from phishing emails is also critical. Phishing emails are one of the most common ways (1 in 99 emails is a phishing attack, according to smallbiztrends.com) that viruses are spread, and businesses are especially vulnerable to this type of malware. Your antivirus should protect you from malicious email attachments and different forms of phishing such as spear phishing and whaling. Ransomware detection and prevention is also extremely important, particularly for businesses. If you doubt this, securitymagazine.com’s statistic that there were 151.9 million ransomware attacks in the first three quarters of 2019 ought to eliminate any lingering doubt that you may have. Lastly, securing your personal or business’ web microphone and camera are essential components of a comprehensive antivirus solution as well. Left unprotected, cybercriminals can hack into both and steal your private and personal information.

### Cybersecurity isn’t just for techies and large conglomerates

Cyber crime is an issue we all face and the first line of defense against hackers is a powerful antivirus. To make sure that you get the protection you need, look for an antivirus solution that has the important features listed above.

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The right to privacy has a long, sometimes contentious history, but today it is recognized as a fundamental human right in over 130 countries. In more recent times, and especially with the advent of the Internet, the right to privacy has been extended to include the right to privacy of our personal data. Yet, individuals aren’t the only ones that need to protect their privacy today; businesses too must protect their privacy, and specifically their data privacy. The need for data privacy, in fact, has become so paramount, that businesses have come to understand that they must be proactive in their approach to keeping their business and data privacy from eroding away. Fortunately, the [top business antivirus in 2020](https://www.reasonsecurity.com/reason-for-businesses) are responding to this need by making the protection of data privacy a primary feature of their antivirus solution.

![](https://cms.reasonlabs.com/cdn/shutterstock_372379228-e1579442263992.jpg)

**But just what is data privacy?** 

To answer this question, we first need to understand the difference between data privacy and data security. Data privacy is about _authorized_ access to data, how that data should be handled, and compliance with the latest government regulations on data privacy. Several countries and governments established these regulations because they recognized the need to prevent the unauthorized disclosure, misuse, and abuse of private information. Europe, for example, recently passed the General Data Protection Regulation (GDPR) to give EU citizens greater control and say-so over their personal data as well as assurances that their data is kept secure. California also passed the California Consumer Privacy Act (CCPA) with similar goals in mind. Other US states and other countries will soon be following suit if they haven’t done so already. 

Data security, on the other hand, is about securing data against _unauthorized_ access. In other words, businesses must keep their customer data, financial information, trade secrets, new product development, business patents, HR information etc., private, but they need data security to achieve privacy. Data security then, is the technology that keeps the data private. 

**Data democratization**

Making the need for data privacy and data security even more urgent is the trend toward data democratization. Data democratization is the process of making data accessible to everyone, including non-technical users, not just tech experts in the IT department. The easy access grants employees a better understanding of company data so that they can then harness that information for better decision-making and business discoveries. To be sure, democratization of data is a welcome development for businesses, especially for smaller businesses that don’t have the budget for large IT departments, but the greater access also creates a much larger attack surface for cyber criminals. All businesses, therefore, need to think in terms of defending that data, and the ability to defend data must be available to businesses across all industries and of all sizes, including small businesses. 

In point of fact, in some ways small businesses are actually at greater risk than large enterprises because they often don’t or can’t invest in the type of cyber defense they require for protection, so cyber criminals see them as soft targets. According to a Forbes.com article on cybersecurity and small businesses, 58% of malware attack victims are small businesses. 

**So just how can small businesses protect their data privacy?**

It starts with data security. To successfully maintain data security and thwart cyber attacks, small businesses need cybersecurity tools and procedures that are commensurate with their budget and resources. Fortunately, these tools and procedures do exist and are easy to implement. A good place to start is to install an enterprise-level antivirus that can provide critical endpoint protection and data security by keeping business’ computers and devices safe from malware and other threats. Improving employee cyber training and awareness, following strong password protocols, and keeping software current, so it has the latest software patches for vulnerabilities is also critical. Once the proper safeguards for preventing data breaches have been implemented, businesses will then be able to confidently comply with data privacy regulations. Indeed, the path to data privacy is via data security; data privacy is meaningless without it. 

![](https://cms.reasonlabs.com/cdn/shutterstock_659004328-300x250.jpg)

**With challenges come opportunities**

While a small business owners might find data privacy regulations to be a challenge, it should be remembered that with challenges come opportunities. These regulations present businesses with the opportunity to show that they value their customers’ privacy, which can in turn help build greater customer trust and loyalty. However, protecting that privacy starts with strong data security. Luckily, there is powerful antivirus technology and effective cybersecurity protocol to follow that even small businesses can readily put into effect.

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