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We’re betting you love your smartphone. It’s okay if you do, because you’re in good…

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Where were you in 2012? If you were on LinkedIn back then, there’s a good…

Have you Been Pwned in the LinkedIn Data Dump? Here is how to Tell!

Remember how your crazy old Aunt Sally stashed all her money in between mattresses because…

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Are You a Closet-Cloud-Confusee? Understanding The Cloud and What it Means for Your Security

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Go, Pokemon Go! The Latest Craze that Could Fill your Device with Malware

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Here at Reason Software, we are excited to announce the release of Unchecky v1.0. This…

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Attention any and all persons weighing 400 pounds or more — Donald Trump thinks you…

Is Cyber Security Worth a Spotlight at the Debates?

Gather ‘round and we’ll tell you a tale (okay, a few tales) of mystery, murder,…

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As morning hits around the globe, the world is waking up to find out that…

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Oh, Thanksgiving Day. You probably get a warm and fuzzy feeling even before the sugar…

The (Rotten) Gift that Keeps on Giving

As if worrying that your Android might suddenly explode wasn’t enough to worry about. Researchers…

The Gooligan Android Breach; What you Need to Know

“Um, honey, I think we have a problem. The computer is telling me that all…

Vulnerability of the year: Ransomware

2016 has come and gone and now we can look back at the year that…

A is for Apple, B is for BitCoin; The Most Noteworthy Data Breaches of 2016

It’s been a full fifteen minutes since you last checked your Facebook account (oh, the…

Fake News Flash; Think Before you Share!

Mobile devices have come a long way. We mean a reeeallly long way. In but…

Simple Tips to Spotting Evil Apps

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5 Major FinTech Security Concerns You Need to Know About Before You Bank

In honor of Mother’s Day, we thought it would be fitting to take a look…

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By now, WannaCry is a household name. The ransomware that shocked the world on May…

WannaCry No More? You Better Start Patching

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Imagine this scene: You’re sitting at home one night, happily watching House of Cards on…

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“We pride ourselves on being a leader in managing and protecting data….We also are focused…

Think Your ID was Exposed in the Equifax Breach? Here&#039;s What to do About it

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Everything You Need to Know About Cryptocurrency

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Bad Rabbit: The New Ransomware With Some Famous Cousins

“It’s the most hackable time of the year.”  Oh wait, that’s not how the song…

How To Steer Clear of Cyber Monday Scams

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The right to privacy has a long, sometimes contentious history, but today it is recognized as a fundamental human right in over 130 countries. In more recent times, and especially with the advent of the Internet, the right to privacy has been extended to include the right to privacy of our personal data. Yet, individuals aren’t the only ones that need to protect their privacy today; businesses too must protect their privacy, and specifically their data privacy. The need for data privacy, in fact, has become so paramount, that businesses have come to understand that they must be proactive in their approach to keeping their business and data privacy from eroding away. Fortunately, the [top antivirus in 2020](https://reasonlabs.com/platform/products/endpoint-protection) is responding to this need by making the protection of data privacy a primary feature of its antivirus solution.

## But just what is data privacy?

To answer this question, we first need to understand the difference between data privacy and data security. Data privacy is about _authorized_ access to data, how that data should be handled, and compliance with the latest government regulations on data privacy. Several countries and governments established these regulations because they recognized the need to prevent the unauthorized disclosure, misuse, and abuse of private information. Europe, for example, recently passed the General Data Protection Regulation (GDPR) to give EU citizens greater control and say-so over their personal data as well as assurances that their data is kept secure. California also passed the California Consumer Privacy Act (CCPA) with similar goals in mind. Other US states and other countries will soon be following suit if they haven’t done so already. 

Data security, on the other hand, is about securing data against _unauthorized_ access. In other words, businesses must keep their customer data, financial information, trade secrets, new product development, business patents, HR information etc., private, but they need data security to achieve privacy. Data security then, is the technology that keeps the data private. 

## Data democratization

Making the need for data privacy and data security even more urgent is the trend toward data democratization. Data democratization is the process of making data accessible to everyone, including non-technical users, not just tech experts in the IT department. The easy access grants employees a better understanding of company data so that they can then harness that information for better decision-making and business discoveries. To be sure, democratization of data is a welcome development for businesses, especially for smaller businesses that don’t have the budget for large IT departments, but the greater access also creates a much larger attack surface for cyber criminals. All businesses, therefore, need to think in terms of defending that data, and the ability to defend data must be available to businesses across all industries and of all sizes, including small businesses. 

In point of fact, in some ways small businesses are actually at greater risk than large enterprises because they often don’t or can’t invest in the type of cyber defense they require for protection, so cyber criminals see them as soft targets. According to a Forbes.com article on cybersecurity and small businesses, 58% of malware attack victims are small businesses. 

## So just how can small businesses protect their data privacy?

It starts with data security. To successfully maintain data security and thwart cyber attacks, small businesses need cybersecurity tools and procedures that are commensurate with their budget and resources. Fortunately, these tools and procedures do exist and are easy to implement. A good place to start is to install an enterprise-level antivirus that can provide critical endpoint protection and data security by keeping business’ computers and devices safe from malware and other threats. 

Improving employee cyber training and awareness, following strong password protocols, and keeping software current, so it has the latest software patches for vulnerabilities is also critical. Once the proper safeguards for preventing data breaches have been implemented, businesses will then be able to confidently comply with data privacy regulations. Indeed, the path to data privacy is via data security; data privacy is meaningless without it. 

## With challenges come opportunities

While a small business owners might find data privacy regulations to be a challenge, it should be remembered that with challenges come opportunities. These regulations present businesses with the opportunity to show that they value their customers’ privacy, which can in turn help build greater customer trust and loyalty. However, protecting that privacy starts with strong data security. Luckily, there is powerful antivirus technology and effective cybersecurity protocol to follow that even small businesses can readily put into effect.

#Ransomware

Can small businesses really keep their data private?

What do antivirus do?

Which antivirus should I buy?

Can Antivirus Remove Virus?