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It’s been a full fifteen minutes since you last checked your Facebook account (_oh, the self restraint!_) and the part of your brain that allows your fingers to seamlessly, unconsciously hit that app on your smartphone does it again. There you are, mindlessly staring at your Facebook feed, when – _Bam!_  
_“North Korea nuked Russia??”_  
_“Obama, in his last move of his presidency is granting clemency to all violent criminals!?”_  
_“Trump eats little children??!”_  
Welcome to the world of fake news.  
**The Evolution of the Hoax**  
Fake news may seem like a modern day epidemic, but it’s really nothing new at all. If you remember back to your high school American History class, you might recall a certain late 19th century rivalry between two newspaper moguls – Joseph Pulitzer and William Randolph Hearst; Does the term “yellow journalism” ring a bell? Both Pulitzer and Hearst ran New York City newspapers in the late 1800’s and an intense battle to emerge the reigning city paper ensued. Both consistently published outrageous claims, with the intent of selling more papers than the other – and fabrication of facts and stories altogether became the _de facto_ way to outsell the other.  
Fast forward to our hyperconnected times; Modern yellow journalism, or fake news has taken on a life of its own, making its way around the internet since the earliest days of chat rooms. In the late 1980’s and early 1990’s, reports that started out life as posts shared among oddball members of hoax-sharing groups sometimes migrated off their chats, finding their way into the mainstream press. Notably, reports of a TWA flight that was shot down by the US navy made rounds on the nightly news and after 9/11, country-wide reports swirled regarding an Al Qaeda-run telemarketing campaign, aimed at disrupting people’s dinner time. Fakes for sure, but, like a bad fungal infection, they spread fast, capturing the imagination of the American public in the process.  
And fake news can have [very-not-fake consequences](http://www.pbs.org/newshour/updates/real-consequences-fake-news-stories-brain-cant-ignore/). In 2014, fake reports propelled a huge upsurge in Ebola fears after a fabricated Texas family was supposedly displaying the virus. The wholly unsubstantiated reports and the panic they bred led to one volunteer nurses who had been helping victims in Africa to be forced into quarantine without justification (her test results were negative) and got her kicked out of her apartment; her partner was asked to leave nursing school because he had been exposed to her. This is all before December’s Pizzagate incident, which culminated with the shooting in DC’s Cosmo Ping Pong pizza shop by an inflamed local. Cosmo’s had been the subject of a series of fake news reports, proclaiming it as front for a Clinton-sponsored child trafficking ring. The reports were determined to be completly unfounded and no one was hurt in the shooting, but it stands as a stark reminder that fake news has real reverberations.  
**Social** **Media ups the Ante**  
By now, the proliferation and effects of fake news have reached epic proportions, thanks to social media and our culture of sharing. As these fake reports pick up traction, they begin to go viral – the more shares a post gets, the more its shared again, as people’s cognitive bias whispers unwittingly in their ear that if something’s got 670000 reposts, it must be verified; and more importantly, they MUST be part of the sharing mass. Thus, social media becomes the ultimate breeding ground for these pseudo-reports. As Professor Shyam Sundar said in [a recent Newsweek article](http://europe.newsweek.com/why-we-fall-fake-news-529777?rm=eu) “_Today, in the age of social media, we receive news not only via email, but also on a variety of other online platforms. Traditional gatekeepers_ (classical news sources such as newspapers and their journalists) _have been cast aside; politicians and celebrities have direct access to millions of followers. If they fall for fake news, any hoax can go viral, spreading via social media to millions without proper vetting and fact-checking.”_  
**Why do we Share Stuff we Like?**  
It’s important to understand what goes into sharing posts. We don’t share less-than-true posts because we all happen to be gullible clods or out of evil political motivations. Understadibly, we reshare things that align with our personal convictions; this is called confirmation bias, and according to studies, to discount a potential lie once we have heard it, even when we know that it may be untrue, is a gargantuan task. And anyone, regardless of personal association, political or otherwise, can fall prey to this kind of thinking. Moreover, many people feel that the traditional means of information dissemination has failed them. The hard truth is that we trust and reshare what our friends post more than we trust “experts” because so often the experts themselves have been exposed as purveyors of not-exactly-truthfulness. We share because it builds connections to other likeminded people and to give voice to what some might view as the unheard masses. Sometimes though, we end up using our hearts over our heads and our sharing practices become less than judicious.  
Fake news’s ground zero, Facebook has long held there is little connection between the fake news that runs rampant on the site and any political or social movements. But they have changed their tune, [laying out a new plan to put an end to the insanity](http://europe.newsweek.com/why-we-fall-fake-news-529777?rm=eu). According to a statement posted on their company blog “_We will be collaborating with news organizations to develop products, learning from journalists about ways we can be a better partner, and working with publishers and educators on how we can equip people with the knowledge they need to be informed readers in the digital age._” This is good news, considering that new studies show that almost 50 percent of adults get their news from the platform (It’s true; don’t believe us? Go [look it up yourself](http://www.journalism.org/2016/05/26/news-use-across-social-media-platforms-2016/)).  
Meanwhile, there are some precautions you can take to keep from falling into the same mind trap:

*   Get your news from known and trusted news sources;
*   Use social media with a healthy dose of skepticism;
*   Ensure that there are numerous outlets reporting on incidents, not just one or a few unknowns.
*   If you have a question regarding a report and want to verify its source, you can check it out on Professor Melissa Zimdars’ list of [potentially\* rogue news sources](https://docs.google.com/document/u/1/d/10eA5-mCZLSS4MQY5QGb5ewC3VAL6pLkT53V_81ZyitM/mobilebasic).
*   Stay far away from all clickbait, it’s just another, slightly more obvious manifestation of the same problem.

As the old adage goes “ If something seems too good to be true, then it probably is”. Let’s extend its application a bit; If something seems too outrageous, then it should be verified before you share/believe it. You don’t want to be one of the purveyors of the fake news phenomenon — so before you share, verify. Then, and only then, should you click that “share” button, sending it off to all your connections.  
   
_\*We say “potentially” as we havent checked out each source listed ourselves and thus cannot say that every entity listed there is entirely fake. It’s up to you to do your own research and decide on which to rely._

29_National_Stop_Bullying_Day_How_Can_You_Do_Your_Part_1b30dfe9a2.avif

Who doesn’t love a good fishing trip? Go ahead, picture the scene: it’s just you, some cold ones and your boat, sailing along in the middle of a placid silver-blue lake. _But wait!_ What’s that grabbing hold of your line, tugging as if _it’s_ the master and _you’re_ the one getting caught? Well, guess what? When it comes to phishing, _you’re_ the one being reeled in.  
**A Brief History of Phishing**  
Phishing is any attempt to collect sensitive information via misleading and or malicious emails or websites and isn’t a new phenomenon – it’s a threat that’s been making rounds and evolving since the mid 1990’s. Starting out life back in the heyday of AOL, the technique was developed by a bunch of technically-inclined criminals who recognized the unique opportunities they were presented with by the emergence of this flashy new invention: The internet. (Disclaimer: The internet wasn’t actually all that “new” by 1995, but around that time frame is when it became popular among even non-techies.)  
Crime and/or scamming people are hardly new concepts; But paired with the power of the internet, they create one heck of a powerful punch. A group of hackers known collectively as “warez” was exploring the idea of creating randomized credit card numbers to be used to open AOL accounts. Eventually, AOL caught on to the rouse and suspended all users with whom they could associate the fraudulent credit cards. Sensing it was time to go bold, the group created an AOL hacking tool called AOHell, which allowed hackers to pose as legitimate AOL representatives over Instant Message. The “representative” would then tell the potential victim that AOL needed to verify the account, in an attempt to coax password and credentials out of them.  
As the internet has evolved, so have the tactics, and moreover so have the stakes. Today, when we talk about the current phishing epidemic, it’s true that we may be talking about the troves of badly spelled, almost funny emails that go straight to your Spam folder. Surely, you’re far too savvy to fall for emails from stores and/or people that clearly don’t exist. You’re on guard when it comes to clicking links (because we have told you _O__h. So. Many. Times!_). You hopefully even have some sort of understanding that phishing attempts can come via your favorite social media platforms, like those Facebook posts kindly requesting that you fill out surveys in exchange for free stuff.  
In this model, many, maybe even millions, of emails are sent at a time to email addresses that hackers have scraped with specialized tools. The return is low, because most people know how to spot these baddies a mile away. The investment is equally low, but even if a just small proportion of potential victims fall for the rouse, the hacker turns a nice little profit.  
**Spear Phishing**  
But phishing can get much worse and way more personal. This is called _spear phishing._  
Think of _phishing_ like a tuna fisher’s net; many fish may swim into the net, but more wriggle their slippery way out than those who meet their untimely end on a dinner plate, next to a main of mac n’ cheese. Spear phishing, on the other hand, is like a harpoon, one long and deadly instrument, zeroed-in on one unfortunate target.  
When it comes to spear phishing, personalization is the name of the game. The less generic, more tailor-made the ploy, the higher the chances are that the attack will succeed. Spear phishing a much higher stakes game than regular ‘ol phishing.  
Whereas phishing requires little more than someone who has an email address scraping tool and less than stellar writing skills to craft a few email scripts, a huge amount of effort goes into creating a convincing spear phishing attack. Attackers might spend months crafting their ploy; First, they’ll scope out corporate social media accounts, company websites and blogs, studying them to learn the intricate workings of the company hierarchy. They will learn who works in which department, who the influencers are, and the company values. They might even learn which third-party companies their target deals with and the type of vendors that would typically solicit them.  
With this information, they craft highly convincing emails that appear as if they have come from a trusted source, like another company looking to do business with them, or the company bank or something along those lines. This was the method used by hackers who infiltrated famed security giant RSA in 2011, JPMorgan Chase in 2014 and perhaps most notably of all, the DNC in 2016.  
**DNC Hack**  
[The hacking of John Podesta’s DNC email](https://www.wired.com/2016/06/hack-brief-russias-breach-dnc-trumps-dirt/) account reads something like a comedy of errors. Naturally, the campaign was facing a constant barrage of phishing emails. They knew which ones to watch out for until an utterly-well crafted one came, throwing his poor aide for a loop. The email warned of the many attempts to access Podesta’s account and instructed him to change his password immediately using the link in the email. Spooked, his aide sent the email to the campaign IT staff to inquire about its validity. The IT personnel told her it was “legitimate” and to “change his password immediately”. What he meant was that it was **IL-**legitimate and he should reset his password directly with Google. That’s not what the aide heard though; The aide took thought he meant that she should reset the password with the link in the email, which directly lead to the exposure of over 60,000 emails.  
This isn’t the first time nation-state entities have used spear phishing techniques and it’s far from the last — because, as we see so clearly, spear phishing is incredibly effective and efficient.  
**Phishing can get Pretty Savvy, too!**  
But before you assume that _spear phishing = really cunning, really dangerous_ and _phishing = not so intelligent, not so bad,_ think again.  
Just last week, a new phishing campaign was spotted and this one has all the brains and brawn of a well-executed, sharp spear.  
Like the Podesta debacle, the email hoax that is hitting inboxes as we write seems to come from none other than Google. It all starts when you get an email from a friend that has a file attached to it. The email’s subject and the name of the attached file are the same as the a subject and attachment you once sent, which makes it seem as if your friend is replying to your email (albeit most likely belatedly).  
What you don’t yet know is that your friend also got a similar email, one that used the subject line and attachment name of an email that he or she had recently sent. Your friend took the bait and opened the attachment and that’s when the malware began its crooked job of collecting email addresses, email subjects and attachment names from his or her sent emails.  
Back to you. You’re thinking this email is from your bud, so you open the attachment. This in turn, opens a new web page, a picture-perfect copy of the Gmail login page. The crafty hackers have even worked out the URL so that it perfectly mimics Gmail’s URL. They do this by inserting the real Gmail URL into a different URL and applying lots and lots of padding around the URL, so all that you see is the Gmail part of it which obscures the rest of the evilness.  
When you click the link, it gives hackers access to your account and everything therein. Then it sends that same email with subject lines that have been lifted straight out of your “sent” folder to all your contacts. The impressive tactics are so well-designed and executed that even tech-savvy types have been falling for the ploy.  
**Protecting Yourself from Phishing**   
To steer clear of the smart variety of phishing/spear phishing attempts, there are a few things you can do:

*   **Employ multi-factor authentication:** This will keep hackers from accessing your data even if they have bypassed the password.
*   **Think like a hacker:** With every questionable email, think “is there a chance this can be malicious?” Any time you answer yes, hit “delete”.
*   **Learn their methods:** Education is the number one way to keep safe from getting reeled in, so read as much as you can and learn what’s out there and what’s trending in phishing techniques.
*   **Silence social media:** One of the best tools hackers have with which to collect data on you are your social media profiles. Once they know where you live, what you do for a living and other details, they have all they need to create a perfect attack email.
*   **Check out URLs and look for padlocks:** True, this tip wouldn’t have kept you from getting hit with the Gmail tactic above, but in most cases, the URL and the HTTPS and padlock will indicate if a website is legitimate or not.
*   **Implement a reliable security program:** [A solid security program like RCS](https://www.reasoncoresecurity.com/) will keep nasty malware off your computer and out of your devices.
*   **Keep away from shady links:** There you go, we said it again. Maybe this time people will listen.

The phishing/spear phishing epidemic isn’t going away anytime soon. The more you know about the tactics, the better prepared you’ll be to stand up to them.

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