Senior Product Marketing Manager

Mid-Senior level
Tel Aviv-Yafo, Tel Aviv District, Israel (Hybrid)
Full-Time
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About the Role

As a Senior Product Marketing Manager, you will take charge of crafting and optimizing the user journey to drive customer acquisition and conversion. This role is all about moving users through a strategic funnel—from first awareness to becoming loyal customers. You’ll design campaigns and initiatives that turn a general audience into engaged users while collaborating with cross-functional teams to ensure seamless execution.

Your work will directly impact how users experience ReasonLabs’ products, turning our innovative cybersecurity solutions into everyday tools that protect digital identities. This is a role for someone who thrives on data-driven decision-making, understands B2C user behavior, and is passionate about creating meaningful user experiences.

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What You’ll Do

  • Lead the development and execution of product marketing strategies focused on growth and retention.
  • Design and manage multi-channel communication campaigns, including in-product messaging, email marketing, and landing pages, to achieve KPIs.
  • Drive go-to-market strategies for product launches and feature updates, ensuring alignment across teams.
  • Represent the user’s voice, ensuring our products and messaging reflect their needs and expectations.
  • Use data insights and A/B testing to optimize the user journey and improve conversion rates. Collaborate with Product, Performance, Customer Support, R&D, Design and Content to ensure a unified strategy.

Requirements

  • 5+ years of experience in product marketing within a global B2C company.
  • Proven ability to develop and execute go-to-market strategies across diverse channels.
  • A data-driven mindset with expertise in analytics, A/B testing, and BI tools (Mixpanel, Tableau)
  • Strong organizational and communication skills, with the ability to simplify complex concepts.
  • Experience optimizing user funnels and driving engagement through innovative campaigns.
  • Fluent in English, with exceptional written and verbal communication skills.
  • A passion for user-centric marketing and a desire to make an impact in the cybersecurity space.
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Who We Are

Our mission is to secure every user around the world from next-generation cyber attacks, identity theft, and privacy invasion.We are a team of cyber experts led by CEO Kobi Kalif and CTO Andrew Newman, former lead security program manager at Microsoft. Our leaders have established themselves in the fields of enterprise-grade cybersecurity, machine learning, and artificial intelligence.
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Our Reason to Believe

We believe that digital security is a fundamental right for everyone. Our mission is to protect all three generations of the family from the ever-evolving threats of identity theft, cyberattacks, and privacy invasion. By safeguarding individuals and their families, we enable people to live their best digital lives, safely.

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