Senior Product Marketing Manager
About the Role
As a Senior Product Marketing Manager, you will take charge of crafting and optimizing the user journey to drive customer acquisition and conversion. This role is all about moving users through a strategic funnel—from first awareness to becoming loyal customers. You’ll design campaigns and initiatives that turn a general audience into engaged users while collaborating with cross-functional teams to ensure seamless execution.
Your work will directly impact how users experience ReasonLabs’ products, turning our innovative cybersecurity solutions into everyday tools that protect digital identities. This is a role for someone who thrives on data-driven decision-making, understands B2C user behavior, and is passionate about creating meaningful user experiences.
What You’ll Do
- Lead the development and execution of product marketing strategies focused on growth and retention.
- Design and manage multi-channel communication campaigns, including in-product messaging, email marketing, and landing pages, to achieve KPIs.
- Drive go-to-market strategies for product launches and feature updates, ensuring alignment across teams.
- Represent the user’s voice, ensuring our products and messaging reflect their needs and expectations.
- Use data insights and A/B testing to optimize the user journey and improve conversion rates. Collaborate with Product, Performance, Customer Support, R&D, Design and Content to ensure a unified strategy.
Requirements
- 5+ years of experience in product marketing within a global B2C company.
- Proven ability to develop and execute go-to-market strategies across diverse channels.
- A data-driven mindset with expertise in analytics, A/B testing, and BI tools (Mixpanel, Tableau)
- Strong organizational and communication skills, with the ability to simplify complex concepts.
- Experience optimizing user funnels and driving engagement through innovative campaigns.
- Fluent in English, with exceptional written and verbal communication skills.
- A passion for user-centric marketing and a desire to make an impact in the cybersecurity space.
Who We Are
Our mission is to secure every user around the world from next-generation cyber attacks, identity theft, and privacy invasion.We are a team of cyber experts led by CEO Kobi Kalif and CTO Andrew Newman, former lead security program manager at Microsoft. Our leaders have established themselves in the fields of enterprise-grade cybersecurity, machine learning, and artificial intelligence.Our Reason to Believe
We believe that digital security is a fundamental right for everyone. Our mission is to protect all three generations of the family from the ever-evolving threats of identity theft, cyberattacks, and privacy invasion. By safeguarding individuals and their families, we enable people to live their best digital lives, safely.
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